For
millennia, ginseng has been used as an herbal “remedy” believed to rejuvenate
the body and mind, alleviate fatigue and stimulate cognition.
Sacramento
entrepreneur Paul Vonasek and his partners are touting their Root 9
ginseng-based “vitality drink” for its “wide range of benefits,” which they say
include boosting energy, metabolism, memory and libido.
The
product contains “the
highest grade of Korean red ginseng,” which is produced in a specific area
of South Korea and is aged for six years before going to market.
The
zero-calorie, sugar-free drink is lightly carbonated and has an intriguing
flavor, akin to a mild strawberry-like taste with a slightly bitter aftertaste.
It’s a pleasant alternative to caffeine-heavy energy drinks and cloyingly sweet
soda.
“We’re
developing a mango-flavored (version) that should be ready in two months,”
Vonasek said.
Root
9 is sold in about 900 locations throughout California and parts of Nevada,
including Nugget Markets, convenience stores and gas stations. It’s $3 for a
12-ounce can, or two for $5.
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